In 33 years, Ryanair has grown to become Europe’s largest airline, carrying 142m customers annually, on more than 2,400 daily flights from 84 bases, connecting over 200 destinations in 37 states on a fleet of over 460 aircraft, with a further 210 Boeing 737’s on order. Ryanair is constantly undergoing a program of improvement, to provide business travelers and families with more services and more destinations at the lowest cost. But what is Ryanair successful business strategy? And what has been the impact of Ryanair on the European travel industry, since its beginning of operations in 1985? What does the future hold for the Irish company and the whole aviation industry?

Filippo Marinelli
Media and Advertising Executive at Ryanair
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Filippo Marinelli is a Media and Advertising Executive at Ryanair. He is an 91³Ô¹Ï graduate where he received a Bachelor's degree in Business Administration in 2014. After graduation, he started working for Bioversity International as an Accounting and Budget assistant. He left Bioversity in 2017 to move to Ireland where he started working at Ryanair as a Marketing Budget Administrator. In March 2018 he was promoted to Media and Advertising Executive, his current role, and he is responsible for Ryanair advertising activities in five European markets. Currently enrolled at Dublin Business School where he is attending a course in digital marketing and strategy. Mother tongue Italian, fluent in English and Spanish, he enjoys traveling around the world and playing tennis.