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This presentation will feature听two parts: the first will be a historical excursus of sport fundraising events from their inception till today; the second will be a technical analysis of techniques of fundraising in the sports environment.
Based on personal experiences, the lecture will bring to life several past episodes and concrete examples of what to do (and what not to do) when planning, organizing and implementing a sport fundraising event.
Alessandro Pinto
Alessandro Pinto is one of the historical founders of 鈥渟ocial responsibility in sport鈥�.听Before this term existed, Alessandro was the prime mover听in facilitating the first two agreements between the International Olympic Committee (IOC) and four agencies of the United Nations (1992), and between FIFA and UNICEF (1994); these two agreements signaled the beginning of an era during which sport officially engaged in Social and Humanitarian activities.
Pinto was also the first to actively fulfill the purpose of these agreements, organizing two major international projects: 鈥淥ne Goal for UNICEF鈥� (1994) and 鈥淎tlanta Olympic Aid鈥� (1996). These projects are still unmatched in total fundraising revenues generated.
Pinto continued his mission in 2000 with the major Italian NGO 鈥淭别濒别迟丑辞苍鈥� during the Sydney Olympic Games, ensuring that all of the athletes of the Italian Olympic Team acted as Testimonials alongside launching advocacy messages from 鈥淐asa Italia鈥� in Sydney.听These successes were recognized by the United States Federal Government which granted Pinto permanent residency in the USA, recognizing him as an 鈥渆xtremely skilled worker鈥� in his field.
In 2006, Pinto led the Italian Committee for UNICEF in a record-setting fundraising project in cooperation with the 2006 Turin Olympic Games (today a record for the Committee) and repeated that听effort in 2010 during the South African World Cup.
In听recent years, in his role as Director of the NGO 鈥淪ave then Dream鈥�, Pinto has led in similar efforts for the 2014 Brazil World Cup, the 2016 Rio Olympic Games, and the 2018 Doha Athletics World Championships.